Ferguson Consulting Group

Effective Article Spinning Strategies

Top 10 article spinning tips to drive BIG traffic.

1. Start with a great seed article!  Whether you write, outsource, or scrape a starter article, be sure it’s on topic, high quality, and longer in length. Source an article that has not been used too often in other places.

2. Use ‘Assisted Spin’ for the highest quality results.  This is best for article syndication, ‘SEO services’, tier one backlink sites, and rewrites that are the highest quality. Aim for 85% + uniqueness.

3. Use ‘Automatic Spinning’ for bulk articles in batches or folders. The best use for these articles are for lower tier backlinks focused on just getting the link and not visitor conversions. Use more articles and less auto-spins for best results.

4. Protect keywords and LSI words.
Protect all your main keywords and any related word for the best results. This maintains a strong SEO punch and helps rank for targeted keywords to drive clicks and visitors.

5. Add media! Adding related photos, videos, documents, and audio files increases article uniqueness, makes your articles more pleasing to readers, and Google adds more value to that article.

6. Spin titles and syndicate. Create several new unique title that grab attention and solve reader’s problems. Then syndicate the article to several authority sites for highly targeted traffic.

7. Spin and post authority content on authority sites. Google is not the only source of quality traffic and visitors! Sites like Facebook, Tumbler, Squidoo, Blogger, and press release sites will drive HUGE amounts of traffic.

8. Target long tail keywords for free traffic on auto-pilot. The low hanging fruit in the search engines with spun content will send 1,000′s of visitors to your site every day! Add long tail keywords to the articles and titles.

9. Sandwich spun articles with well written introduction and closing paragraphs. Most readers will read just the first few sentences of an article to decide if the content can help with their needs. Adding these targeted paragraphs will increase your click-through rates and conversions.
10. Add call to actions to every article and resource box. Make your product irresistible to buyers by adding a simple yet emotional call to action to every article. Trigger an emotional reaction or create a sense of urgency with each call to action.

These Spinning tips will help you create some powerful new content.  Your servers will melt with traffic.

Review: mSecure Password Manager

mSecure Password Manager for Android

Company: mSevenSoftware
Website: mSecure for Android
Product Page Description:
mSecure for Android is the leading password manager and digital wallet in the Google Play Store. mSecure has a premium Android look and feel with features like collapsible section headers, search, sort and auto-login assist.

Review:

I have been using DataVault well, ever since it was first released, when it was just a desktop tool. I have been loyal to DataVault but decided to switch to mSecure about 1 month ago. I have always looked for a better password manager, trying and testing just about all the “top” tools on the app market. If you haven’t figured it out already, I’m picky, very picky and know what I want and mSecure had it.

My “Basic” Requirements in a Password Manager:

  • Entries must have unlimited fields
  • I like icons, the more the better (thanks mSecure!)
  • Password required to access the app
  • Good organization of Categories with options for different views
  • Customization, customization, customization
  • Desktop software
  • Ability to sync with DropBox and other things like this

mSecure is hands down my new password manager. The only thing I would add to a wish list for the tool is the ability to import DataVault. Besides, I’ve drank the Kool-Aid and it is good!

Working Remotely Article by Marissa Mayer, Yahoo! CEO

Here’s a good article debating the idea of having employees who work remotely:

http://www.fastcompany.com/3006538/creative-conversations/marissa-mayer-yahoo-and-pros-and-cons-working-home

 

Social Engineering Explained

Often the easiest way for an attacker to get information from an organization is to trick an unsuspecting employee into revealing a password, or persuade them to allow the attacker access into a secure area.

This form of attack is called “Social Engineering”, and this course will tell you a little about how these attacks happen so you can better prepare yourself to spot them and respond appropriately.

Social Engineering means getting information (for example a password) from a person rather than breaking into a system”.

You can also think of it as the way an attacker attempts to gain access to protected information by tricking or misleading people.

Hackers and other criminals often find it easier to trick unsuspecting employees out of sensitive information rather than to break through other security systems.

A Social Engineering attack could be aimed at securing sensitive information directly, or might only be the start of a far broader attack. And the recent rise of ‘phishing’ attacks – emails designed to trick people into revealing personal information – is a source of concern for both individuals and organizations.

Main Points to Remember:

Attackers Prey On 

  1. Human weaknesses such as greed, apathy etc.
  2. People who are in a rush.
  3. People with access to sensitive information.
  4. People who may be unfamiliar with security rules.

Attackers Use These Methods 

  1. They may impersonate someone.
  2. They may try to gain physical access.
  3. Sometimes, they may use bribery, threats or blackmail.
  4. They combine information from multiple sources.

You Can Help Prevent Social Engineering By 

  1. Reducing data leakage.
  2. Complying with and enforcing access controls.
  3. Taking special care and caution around strangers.
  4. Reporting suspected incidents immediately and accurately.

Geo-fencing Explained

Geo-Fencing ExplainedWith local marketing, it’s easy to talk from a 10,000-foot perspective. But if you’re a brand that wants to establish themselves in local and isn’t sure where to begin, geo-fencing is a good way to start thinking about your options.

Let’s start with the basics. For a long time, you’ve been able to target your customers using a simple kind of geo-fence. It involves drawing a circle of a specific radius (say, two miles) around a specific location and providing notifications or promotions to users within that fence based on what’s nearby. This isn’t bad, but it’s a bit of a blunt instrument. In order to get good results this way, you have to target users who have already signaled their intentions by searching on something or viewing specific content.

Today’s geo-fencing allows you to dig much deeper into what’s relevant to your customers. Rather than a circle, you can now draw any shape around a geographical area. In other words, you can isolate stores, neighborhoods, football stadiums, or just about anything else.

Needless to say, every brand will have different spaces they want to target. The key is finding a relevant location for your brand. This is an area where people will share intentions and allow you to find a higher percentage of people interested in your products or services (and more precision means higher conversions and hopefully increased ROI).

For example, neighborhoods often contain houses with similar characteristics and a similar price range. If you are a realtor, whenever your customers enter a neighborhood that fits their profile, you can provide them with notifications about homes they may want to check out while they are there. A textbook publisher, on the other hand, may want to target only people who live on college campuses.

Not surprisingly, a variety of vendors can help you with these things. Some, like Maponics and Urban Mapping, offer off-the-shelf products that allow you to target people as they move around neighborhoods, convention centers, and mass transit systems. Others, like Urban Airship, allow you to send push notifications based on a granular understanding of people’s location over time and their stated preferences and in-app behaviors – in addition to where they are right now. And if you need to fence off a not-so-obvious location, like a fairground where a music festival is taking place, don’t worry. You can also work with vendors that create custom geo-fences (we’ve used Placecast to do this successfully in the past).

Once you know your area, you have two major ways to reach your customers: text messages and push notifications through location-aware apps. Texting is more popular because it works on all phones, though it may need more outside promotion to gain users and could have some cost to consumers depending on their data plan. Push notifications work whether the app is open or not, and use the IP network for a much lower, sender-only cost. No matter which you choose, it’s always important to make geo-fenced notifications an opt-in for your customer – nothing will damage your brand more than spamming. To avoid this and other potential minefields, I suggest teaming up with an experienced digital agency, though I may be biased, and get up-to-speed on messaging best practices.

If you’re looking for inspiration on ways to use geo-fencing, the best place to start may be your favorite brick-and-mortar retailer. The reason? Pressure. As e-commerce has taken off, retailers are seeing their stores turned into virtual showrooms for companies like Amazon and Overstock.com. Many stores – like The North Face, Target, and Best Buy – are fighting back by using one of a number of platforms (such as Localpoint from Digby or Shopkick) that allow them to hit customers with offers whenever they enter a store. Retailers can also use new indoor targeting solutions, such as Meridian’s partnership with Urban Airship, to send messages targeted to specific aisle locations within stores.

Probably the biggest opportunity for brands moving forward lies in platforms that take these geo-fenced locations and combine them with behavioral data..

Search Exchange 2012

Search Exchange Charlotte 2012

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