Ferguson Consulting Group

Shopping Carts and Top Features for Successful Conversions

Shopping CartsShopping carts are not simply tools for conversion. They can literally make or break a retailer. There are any number of strategies retailers can employ to shape ideal shopping experiences that vary according to target markets and specific product categories; but regardless of what any particular shopping journey looks like, it ultimately lives and dies by the checkout process.

Shopping carts are not commodities and are not all created equally. Just like their counterparts in the physical world, there are features that make some carts more user friendly and likely to convert than others.

Just think about the last time you went grocery shopping. If the shopping cart you were pushing around the store had a wobbly wheel or made an annoying squeak, you probably took it back and got a new one. But if there was a very similar grocery store right next door that had brand new carts that were lightweight, held more items, and rolled smoothly, you might have just said, forget this whole joint! and gone to the store with the good carts.

The same principle applies to E-commerce shopping carts. A smooth checkout process is vital to keeping shoppers happy while a sluggish or otherwise annoying one presents an unnecessary hurdle to conversion. And if a cart is broken, you cant just get a new one — but you can very easily go to a competing site.

Shopping Carts – Features to Prioritize

When selecting an E-commerce platform, retailers may place shopping carts and their features and user experience below other considerations, but think about this: the vendor providing shopping cart technology is completely invisible to end users. Any hiccup that detracts from the shopping experience is a direct reflection of the retailer in the eyes of shoppers. Therefore, a wise retailer considers shopping cart experience a direct aspect of its own promised service level to customers.

Shopping CartsJust like not every grocery store has the same type of needs for its carts, each online retailer may place a different importance on certain specific features. However, there are some universal truths that are good starting points to ensure that the shopping cart aids customers their journeys to conversion.

The following three shopping cart features provide excellent foundations to satisfy customer expectations and keep them spending with you.


Shopping carts that force customers to create profiles add superfluous steps and provide ample abandonment opportunities. For a customer who wants to make a quick purchase, entering more information than absolutely necessary quickly becomes frustrating. When shoppers are forced to create profiles, come up with passwords that have complex requirements, await e-mail confirmation, and so on, they are more likely to simply give up and make the purchase from a less cumbersome site.

This is not to say that profiles are necessarily bad. For repeat customers, filling out information one time and having access to it on subsequent visits is a convenience. The solution is to offer both options to appeal to various types of shoppers.


Third party checkout solutions like PayPal and Checkout by Amazon continue to increase in popularity with online shoppers because they offer two big advantages: convenience and security. Sites that integrate these services offer shoppers the opportunity to purchase any item using only the logins associated with them without having to enter credit card information. This simplifies online purchases by eliminating the need to remember multiple logins and passwords and recent high profile data breaches have spooked many consumers out of providing credit card information to more sources than necessary.

Used for years on sites like eBay and Amazon, these services have set convenience and security benchmarks that many online shoppers will not sacrifice, so failure to integrate them into your shopping cart can handicap conversion rates with savvy shoppers.

It happens even to shoppers with the best intentions — sometimes, something gets in the way of completing an online purchase. It could be due to a distraction, an internet service disruption, or a change of heart. No matter what causes shopping cart abandonment, a certain percentage of these instances are recoverable when proactive action is taken by the retailer.


Simple e-mail reminders or incentives like coupon codes can lure shoppers back to complete abandoned transactions — but shopping cart software must support abandonment data. One of the biggest mistakes a retailer can make is to assume abandoned shopping carts are lost forever. Shopping carts that quickly alert retailers to abandonment are key, and many can even be set up to automatically take predetermined recovery action to bring customers back.

The humble shopping cart may be the last bit of technology to touch customers on shopping sites, but it is one of the most important. Have you ever left a cart full of items at a store because the lines to check out were too long and slow moving?

Bad Shopping Carts are…well…just Bad!

Bad digital shopping carts can similarly negate an otherwise positive shopping experience and result in lost revenue, so it makes sense to consider it a vital aspect of your brand.

Effective Article Spinning Strategies

Top 10 article spinning tips to drive BIG traffic.

1. Start with a great seed article!  Whether you write, outsource, or scrape a starter article, be sure it’s on topic, high quality, and longer in length. Source an article that has not been used too often in other places.

2. Use ‘Assisted Spin’ for the highest quality results.  This is best for article syndication, ‘SEO services’, tier one backlink sites, and rewrites that are the highest quality. Aim for 85% + uniqueness.

3. Use ‘Automatic Spinning’ for bulk articles in batches or folders. The best use for these articles are for lower tier backlinks focused on just getting the link and not visitor conversions. Use more articles and less auto-spins for best results.

4. Protect keywords and LSI words.
Protect all your main keywords and any related word for the best results. This maintains a strong SEO punch and helps rank for targeted keywords to drive clicks and visitors.

5. Add media! Adding related photos, videos, documents, and audio files increases article uniqueness, makes your articles more pleasing to readers, and Google adds more value to that article.

6. Spin titles and syndicate. Create several new unique title that grab attention and solve reader’s problems. Then syndicate the article to several authority sites for highly targeted traffic.

7. Spin and post authority content on authority sites. Google is not the only source of quality traffic and visitors! Sites like Facebook, Tumbler, Squidoo, Blogger, and press release sites will drive HUGE amounts of traffic.

8. Target long tail keywords for free traffic on auto-pilot. The low hanging fruit in the search engines with spun content will send 1,000’s of visitors to your site every day! Add long tail keywords to the articles and titles.

9. Sandwich spun articles with well written introduction and closing paragraphs. Most readers will read just the first few sentences of an article to decide if the content can help with their needs. Adding these targeted paragraphs will increase your click-through rates and conversions.
10. Add call to actions to every article and resource box. Make your product irresistible to buyers by adding a simple yet emotional call to action to every article. Trigger an emotional reaction or create a sense of urgency with each call to action.

These Spinning tips will help you create some powerful new content.  Your servers will melt with traffic.

Review: mSecure Password Manager

mSecure Password Manager for Android

Company: mSevenSoftware
Website: mSecure for Android
Product Page Description:
mSecure for Android is the leading password manager and digital wallet in the Google Play Store. mSecure has a premium Android look and feel with features like collapsible section headers, search, sort and auto-login assist.


I have been using DataVault well, ever since it was first released, when it was just a desktop tool. I have been loyal to DataVault but decided to switch to mSecure about 1 month ago. I have always looked for a better password manager, trying and testing just about all the “top” tools on the app market. If you haven’t figured it out already, I’m picky, very picky and know what I want and mSecure had it.

My “Basic” Requirements in a Password Manager:

  • Entries must have unlimited fields
  • I like icons, the more the better (thanks mSecure!)
  • Password required to access the app
  • Good organization of Categories with options for different views
  • Customization, customization, customization
  • Desktop software
  • Ability to sync with DropBox and other things like this

mSecure is hands down my new password manager. The only thing I would add to a wish list for the tool is the ability to import DataVault. Besides, I’ve drank the Kool-Aid and it is good!

Working Remotely Article by Marissa Mayer, Yahoo! CEO

Here’s a good article debating the idea of having employees who work remotely:



Social Engineering Explained

Often the easiest way for an attacker to get information from an organization is to trick an unsuspecting employee into revealing a password, or persuade them to allow the attacker access into a secure area.

This form of attack is called “Social Engineering”, and this course will tell you a little about how these attacks happen so you can better prepare yourself to spot them and respond appropriately.

Social Engineering means getting information (for example a password) from a person rather than breaking into a system”.

You can also think of it as the way an attacker attempts to gain access to protected information by tricking or misleading people.

Hackers and other criminals often find it easier to trick unsuspecting employees out of sensitive information rather than to break through other security systems.

A Social Engineering attack could be aimed at securing sensitive information directly, or might only be the start of a far broader attack. And the recent rise of ‘phishing’ attacks – emails designed to trick people into revealing personal information – is a source of concern for both individuals and organizations.

Main Points to Remember:

Attackers Prey On 

  1. Human weaknesses such as greed, apathy etc.
  2. People who are in a rush.
  3. People with access to sensitive information.
  4. People who may be unfamiliar with security rules.

Attackers Use These Methods 

  1. They may impersonate someone.
  2. They may try to gain physical access.
  3. Sometimes, they may use bribery, threats or blackmail.
  4. They combine information from multiple sources.

You Can Help Prevent Social Engineering By 

  1. Reducing data leakage.
  2. Complying with and enforcing access controls.
  3. Taking special care and caution around strangers.
  4. Reporting suspected incidents immediately and accurately.

Search Exchange 2012

Search Exchange Charlotte 2012

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