Outsourcing is one of the most popular and the most preferred strategy that businesses are now considering. This is because outsourcing can provide you a cheap way to get your marketing process or at least a part of the marketing process done. Because of this, outsourcing is now the latest trend with savvy online marketers today.
By outsourcing marketing processes to other countries, you will save a lot of money and most importantly, time. You may wonder why this is so. And, you may also think that outsourcing should cost more money than doing your marketing process in-house. And besides, why hire a company at all to do part of your marketing processes when your company can do it alone?
First of all, outsourcing is relatively cheap because marketing processes of companies in the United States, Canada and in European countries are outsourced in developing countries, such as India. India is considered as one of the largest outsourcing hubs today and many companies outsource their marketing process in this country because of cheap labor.
This means that instead of employing a full-time employee in your company with all the company benefits and not to mention the high salary that you will give, you will only be spending a fraction of that sum when you outsource your marketing process in India. For example, when you have a project for your business that will regularly cost around 100 dollars per project, outsourcing it to India will cost around 20 dollars per project. Now, imagine if you have to do 1000 projects. You can see how much money you can save when you outsource it to India.
India is also known to have a pool of talented IT professionals who are now seeking employment in companies that accepts outsourced jobs. These professionals are very competent and they also produce good quality work that may rival the work of your country’s IT professionals.
Another reason why companies are now considering outsourcing their marketing process or at least part of their marketing processes to India is because outsourcing can lighten the workload. Therefore, by lightening the workload, your company will be able to make full use of all of its resources aimed to improve the company.
An example of this would be help desks. As a company that offers goods and services, you will need a help desk department in order to communicate with your customers and know about their inquiries, complaints and answer their questions regarding your product or services.
A help desk department requires a lot of money to develop. You will need to purchase computers, subscribe to VoIP, and purchase help desk software in order to let this department run smoothly and efficiently. You will also need to hire additional employees for your company with full company benefits to act as help desk representatives who will answer the calls from your clients.
By outsourcing your help desk to India’s call centers, you will never need to worry about purchasing computers, software and hiring employees. The call center in India will be the one who will provide all of that for you at a very cheap price. Companies considers India as their country of choice for call centers because of being an English speaking nation full of talented and qualified individuals.
So, if you ever need to outsource anything from making payrolls, to making software, to getting help desk services, you should consider India as one of your choice countries to outsource your marketing process.