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Attract the Masses to Your Website with SEO

SEO - Search Engine Optimization CharlotteKnowing how to engage in successful search engine optimization can be challenging at first. It takes patience and a wealth of knowledge to get good results. This article will provide specific tips and hints how to help you to do what succesful pros are making a living doing.

  1. If you’re trying to drive traffic to your website through Google Adwords, do NOT link to any pages that disable the back button. Honestly, most of your audience will be upset if they’re not permitted to go backwards as they feel they should be able to move around as they please. Also, Google, on the other hand, will remove your link if you remove the back button.
  2. Overdoing it with the keywords on your site could get you labeled as a spammer. If you become labeled as a spammer, your site will be overlooked by search engine spiders. They are specifically programmed to ignore the sites that try to stuff as many keywords as possible onto it.
  3. Consider having a tag cloud or categories, but not both. I personally use very broad categories on my website and restrict them to only 5, but I use a tag cloud to specify my keywords within those categories. This keeps my navigation from getting too confusing and overwhelming to readers and spiders alike.
  4. When creating links within your site, hyperlink to the actual keyword or phrase instead of generic labels such as “click here” to optimize your search ranking. By linking directly to a keyword or phrase, search engines and indexing algorithms rate linked and embedded pages differently than when links point to a generic navigation label.
TIP! To increase sales of your products from your website, hire a professional to create individualized product descriptions. Product descriptions can make or break a sale.

 

 

 

R.E. Ferguson January 31, 2012 Google AdWords, SEO , ,

Why Unique Content Is So Valuable

unique article marketingWhen you are link building for your site, you need to make sure that the content those links appear on is high quality, unique content. That just makes good sense.

Another good reason to make sure that every page linking to yours is unique is that Google is what’s called a “full text search engine.” What that means is that Google breaks down content into the words and phrases that it’s made up of, and catalogs all of those keywords in an index.

Then, when somebody performs a search, it looks through that index and finds pages that are related to the keywords being searched for. If your page is one of them, and the other quality factors are in place (like links to the page), then Google shows that page in the search results for the keywords.

That means that if all of the pages that link to your site are the same, then all of the keywords that get put into Google’s index for those pages will also be the same, which seriously limits the probability of your linking pages popping up in the search results.

For instance, let’s say you doing some article marketing and post the same article to 100 sites, and that article contains 10 phrases that Google considers important enough to put into its index. That gives you 10 keyword phrases that all 100 of those linking pages have a chance of showing up for in the search results.

On the other hand, let’s say you distribute a unique article to each of those 100 sites. If each one of those articles contains 10 different phrases that make it into Google’s index, that gives you 1,000 keyword phrases that your linking pages have a chance of showing up for.

If each unique article can deliver only one new visitor per day, then all 100 duplicate articles would only deliver 30 visitors a month (because remember, Google will only show one of those pages in the search results). On the other hand, if you have 100 unique articles each delivering one new visitor per day, that’s 3,000 new visitors per month.

Start multiplying that out by 1,000 articles, or 10,000 articles, or even 100,000 articles, and you begin to see why unique content is so valuable.

R.E. Ferguson January 4, 2012 Article Marketing, Google, SEO , , ,

AdWords: What Makes a Good Landing Page?

google adwords landing pagesHaving a well-crafted landing page is a big component of a good Google AdWords Quality Score. From the moment a prospective customer reaches your landing page, everything should be tailored to helping the customer find what they are searching for and assist them towards a conversion.

A successful landing page requires a number of different elements:

  • Keyword Segmentation - Different types of keywords should take visitors to different landing pages with their own customized offers.
  • Navigability - Users should be able to easily find what they are looking for and move around your site.
  • Compelling Offer - If your ad references special products, have those products be front and center on the landing page. You should give visitors a reason to stay.
  • Focused Page Content - Optimize each landing page by authoring page content around groups of relevant, narrowly focused keywords.

The better the landing page, the more conversions you are likely to achieve. Expertly designed landing pages have a powerful impact on both SEO and PPC marketing campaigns.

  • Organic Search Benefits: Keyword-relevant content results in higher rankings in the SERPs for the keywords you’re targeting, bringing more visibility and more traffic.
  • Pay-Per-Click Benefits: Keyword-specific AdWords landing pages are much more likely to earn strong Quality Scores and high conversion rates, as the landing pages will be more aligned with the searcher’s intent.

While a better optimized landing page will help increase conversion rates, depending on what you are trying to persuade visitors to do, what constitutes a “good” conversion rate will vary.

A “good” conversion rate depends on what the desired conversion is. Conversion rates will tend to be higher if visitors are asked to sign up with a simple form to receive something free. If visitors have to fill out a lengthy survey or provide credit card information, conversion rates will be lower. While conversions can range from 0-50%, 2% is quite common.

R.E. Ferguson October 27, 2011 Google, Google AdWords , , ,

Google Logo Font

Google has had several logos since its renaming from BackRub. The current official Google logo was designed by Ruth Kedar, and is a wordmark based on the Catull typeface. The company also includes various modifications and/or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. These special logos, some designed by Dennis Hwang, have become known as Google Doodles. As of 14 February 2011, Google’s own gallery features 1002 logos.


Download the Catull Typeface Font

 

Google Logo Font Generator: http://neswork.com/logo-generator/google-font

R.E. Ferguson March 8, 2011 Google ,

Upcoming Google “Caffeine” Update

Google Logo

Google has recently announced that for the last several months, a large team of their staff have been working on a secret project: a next-generation architecture for Google’s web search.

“It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits under the hood of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences.”

For those of you who are interested you can check out the developer preview of Google’s new infrastructure at:  http://www2.sandbox.google.com and try searches there.


-REF

R.E. Ferguson August 20, 2009 Google, Industry News
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