SEO « Ferguson SEO Consulting

Attract the Masses to Your Website with SEO

Knowing how to engage in successful search engine optimization can be challenging at first. It takes patience and a wealth of knowledge to get good results. This article will provide specific tips and hints how to help you to do what succesful pros are making a living doing.

If you’re trying to drive traffic to your website through Google Adwords, do NOT link to any pages that disable the back button. Honestly, most of your audience will be upset if they’re not permitted to go backwards as they feel they should be able to move around as they please. Also, Google, on the other hand, will remove your link if you remove the back button.
Overdoing it with the keywords on your site could get you labeled as a spammer. If you become labeled as a spammer, your site will be overlooked by search engine spiders. They are specifically programmed to ignore the sites that try to stuff as many keywords as possible onto it.
Consider having a tag cloud or categories, but not both. I personally use very broad categories on my website and restrict them to only 5, but I use a tag cloud to specify my keywords within those categories. This keeps my navigation from getting too confusing and overwhelming to readers and spiders alike.
When creating links within your site, hyperlink to the actual keyword or phrase instead of generic labels such as “click here” to optimize your search ranking. By linking directly to a keyword or phrase, search engines and indexing algorithms rate linked and embedded pages differently than when links point to a generic navigation label.

TIP! To increase sales of your products from your website, hire a professional to create individualized product descriptions. Product descriptions can make or break a sale.

R.E. Ferguson January 31, 2012 Google AdWords, SEO google adwords, search engine optimization, seo

The Best Robots File Ever

This has got to be the best robots.txt file I have ever seen: http://explicitly.me/robots.txt

R.E. Ferguson January 23, 2012 SEO, Website Design robots.txt file

Why Unique Content Is So Valuable

When you are link building for your site, you need to make sure that the content those links appear on is high quality, unique content. That just makes good sense.

Another good reason to make sure that every page linking to yours is unique is that Google is what’s called a “full text search engine.” What that means is that Google breaks down content into the words and phrases that it’s made up of, and catalogs all of those keywords in an index.

Then, when somebody performs a search, it looks through that index and finds pages that are related to the keywords being searched for. If your page is one of them, and the other quality factors are in place (like links to the page), then Google shows that page in the search results for the keywords.

That means that if all of the pages that link to your site are the same, then all of the keywords that get put into Google’s index for those pages will also be the same, which seriously limits the probability of your linking pages popping up in the search results.

For instance, let’s say you doing some article marketing and post the same article to 100 sites, and that article contains 10 phrases that Google considers important enough to put into its index. That gives you 10 keyword phrases that all 100 of those linking pages have a chance of showing up for in the search results.

On the other hand, let’s say you distribute a unique article to each of those 100 sites. If each one of those articles contains 10 different phrases that make it into Google’s index, that gives you 1,000 keyword phrases that your linking pages have a chance of showing up for.

If each unique article can deliver only one new visitor per day, then all 100 duplicate articles would only deliver 30 visitors a month (because remember, Google will only show one of those pages in the search results). On the other hand, if you have 100 unique articles each delivering one new visitor per day, that’s 3,000 new visitors per month.

Start multiplying that out by 1,000 articles, or 10,000 articles, or even 100,000 articles, and you begin to see why unique content is so valuable.

R.E. Ferguson January 4, 2012 Article Marketing, Google, SEO article marketing, full text search engine, Google, unique article

Review: MainType 4.0 Font Viewer and Manager

Rating:

Website: www.high-logic.com/font-manager/maintype.html

I don’t perform as much web development these days as I do strategy, SEO and PPC, however, when I do develop websites, and more specifically a client’s logo, finding the best font to use can sometimes be a daunting, frustrating task…mostly because there are so many of them. Personally, I’m a font geek so I have over 3,300+ fonts on my computer.

MainType 4.0 font viewer helps take the frustration out of managing your fonts. It is packed with tons of intuitive features that make fonts simple to find, preview, organize, install, and print.

High-Logic Product Description

MainType font viewer is the only drag and drop font manager that offers a straightforward and easy-to-use interface to help you find, preview, organize, install and print your fonts.

It includes features for novice users who just want to view and install fonts as well as advanced features for graphic designers and typographers. In order to find the right fonts for your needs, the software includes views and quick search functionality. The software contains a font information panel that allows you to compare multiple fonts side-by-side and reveals important typographic data. The “groups” panel helps you quickly organize all your fonts. Nice touches are drag and drop capabilities and the ability to insert characters into background applications.
MainType works with TrueType, OpenType, TrueType Collections, and Postscript Type 1 fonts. To assist you in finding the fonts that best suit your needs, MainType has a fast and instant preview within the main font panel. You can browse your whole font library as well as define your own custom views.

MainType font viewer supports all seventeen planes defined in the Unicode character database and displays all characters grouped in Unicode blocks. MainType allows you to generate an HTML-based overview of any of your fonts, and print outstanding reports of your font library.

Features and Benefits:

Load, install, and uninstall fonts
Preview and browse fonts without installation
Full Unicode support
Character grid with Unicode block navigation
Print and print preview your fonts
Support all popular font formats and more: TrueType, OpenType, TrueType Collections, Postscript Type 1 fonts
Insert characters into background applications
Font export wizard generates a HTML-based overview of all your fonts
Easy backup and restore your font library
The software runs on Windows ONLY

Useful Links

Website: http://www.high-logic.com/font-manager/maintype.html

Manual: http://www.high-logic.com/maintype/manual/

Tutorial: http://www.high-logic.com/font-manager/maintype/tutorials.html

Forum: http://forum.high-logic.com/

Screenshots:

(Click Image for Larger View)

Lastly, I thought I might write about how a person can install Fonts on their computer:

Click on “My Computer” folder
Click on “C” Drive folder
Click on “Windows” folder
Click on “Fonts” folder
Copy and paste additional fonts into this folder
That’s it!!!…How simple was that?

If anyone is interested in obtaining my entire list of fonts for free, just contact me and I’ll email you back.

R.E. Ferguson

R.E. Ferguson January 2, 2012 Article Marketing Tools, Fonts, SEO Tools font manager, font viewer, font viewer review, maintype

SEO Advice: You Have to Read to Succeed

Increasing traffic on a blog or web site is important for anyone who is making money from the Internet, because number of visits means more pay. If you want to make your web site more accessible, search engine optimization is helpful. Read this article for tips on how to use search engine optimization to your benefit.

An excellent SEO tip is to always have content that is both unique and high-quality. There is quite a bit of difference between these two. Some content may be very high-quality but not unique and vice-versa. It takes both of these qualities in order to achieve search engine rankings for your site or blog.

A great tip for search engine optimization is to consider putting videos, social content, podcasts, and more into your web site(s). There is so much more to SEO than just simply using links. Putting these extra things may give you the extra juice your site(s) need to jump up on the search engine rankings.

A great tip for getting the most out of search engine optimization is to always use captions with your images like you would with newspaper pictures. By having captions that have lots of keywords in them, your images will be more likely to be higher up on the search engine rankings.

Do not be afraid of linking out as much as you can when participating in search engine optimization. Linking to others is essential to achieve a higher ranking because by linking to others, it will encourage more people to link to you. This directly impacts your search engine rankings in a positive way.

A great suggestion for getting the most out of search engine optimization is to always aim to please the sites with lots of authority and bloggers who are very influential. If you can please them, they will be more likely to link to you. By having these powerful individuals link to you, your search engine ranking will skyrocket.

One thing to always keep in mind concerning search engine optimization is to have a strong game plan. You will not succeed with SEO if your game plan is weak or nonexistent. Therefore, you should ensure that your game plan is existent for the present time and is very clear.

An excellent tip for search engine optimization is to make a video sitemap for your site. A video sitemap will greatly assist you in attracting web crawlers to you. You should list the video sitemap in your Google Webmaster Central account in order to have the best chance of success.

An excellent SEO suggestion is to always ensure your web site is as simple to use as possible. The reason is because a simple site will positively impact your popularity and your ability in building links to yourself, and both of these things will positively impact your search engine rankings.

The first couple pages of results on a search engine show the web sites that are likely to get the most traffic. If you want to have more visitors on your site or blog, remember the tips in this article. Successful use of search engine optimization can go a long way.

Another thing you can do is to get SEO articles from Article Writing Services.

R.E. Ferguson November 8, 2011 SEO search engine optimization, seo, seo advice