What are social bookmarking sites? These are sites that allow users to post their favorite sites, using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users. Here are my picks for the top ten social bookkmarking sites on the Web – the sites that consistently deliver some of the best content you’ll want to share, discover, and store.
Five Advanced Keyword Research Tools
(the following is a post by Elisa Gabbert)
Sometimes a basic, free keyword suggestion tool just isn’t enough. If you’re ready to move beyond the limited functionality of most online tools to do more in-depth keyword research for SEO and pay-per-click campaigns, here are five advanced keyword research tools well worth checking out.
SEMRush: SEMRush is a competitive research tool that’s useful for both SEO and PPC keyword research and analysis. It has several pricing levels; most of the keyword information is available in the free version, but paid versions return more results. SEMRush offers several features that can help you determine the value and competitiveness of keywords:
- Keyword Trends, Cost and Volume – SEM Rush scrapes data from Google to tell you the average and current monthly search volume of a keyword, whether the keyword is trending up or down in use, and how competitive it is.
- Top Competitors for Your Keywords – You can view a list of the domains that rank for the same keywords as you, and you can also see how much overlap in keywords you have with a given domain.
This data is helpful for determining how you measure up to competitors for your top keywords. If you’re falling behind, you may need to drill down into your keywords and determine where you can increase relevance – potentially by expanding mid- and long-tail keywords. The downside is, all competitive tools have limited use, since what your competitors are doing isn’t necessarily going to work for you.Independent keyword research is crucial for gaining a competitive edge.
Compete: As the name suggests, Compete is another competitive intelligence tool. A Compete account allows you to compare traffic and engagement metrics for competitive sites as well as analyze competitors’ keyword strategies.
Analytics tools include:
- Search Analytics: Find search referrals for a given site or category or enter a keyword to see which sites get traffic from it.
- Referral Analytics: Enter a site or category to see which websites send traffic to it and get traffic from it.
Top 10 Reasons to Blog
Blogging is becoming more and more popular everyday. Should you join the blogosphere? Take a look at this list to help you make your decision about blogging.
- To Express Your Thoughts and Opinions – You have something to say, and blogs provide a place to say it and be heard.
- To Market or Promote Something – Blogging is a great way to help market or promote yourself or your business, product or service.
- To Help People – Many blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose.
- To Establish Yourself as an Expert – Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.
- To Connect with People Like You – Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.
- To Make a Difference – Many blogs are issue-based meaning the blogger is trying to provide information to sway people’s thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.
- To Stay Active or Knowledgeable in a Field or Topic – Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it’s a perfect way to help a blogger stay abreast of the events in a specific field or topic.
- To Stay Connected with Friends and Family – The world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.
- To Make Money – It’s important to point out that most bloggers don’t make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money through advertising and other income-generating activities on your blog.
- To Have Fun and Be Creative – Many people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog’s topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet. Plus, it’s better than driving used cars.
Have I convinced you yet? If not, download a presentation on blogging (PDF format) I found that will further delve into the immortal question: “To Blog or Not to Blog.”
-REF


As we prepare to move into 2011, it’s a great time to evaluate the past year and take a peek at the upcoming year. Many of us are creating laundry lists of decrees for the New Year – make sure you’re including some Internet marketing goals in your 2011 resolutions. While losing 20 pounds would impressive, we feel improving the return of your Internet marketing program by 20% deserves some consideration (disclaimer: we are a bit biased). Obviously, the specific items you choose to include are up to you, but we’ve listed a few suggestions based on conversations with clients and other marketers.









