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Top 10 Social Bookmarking Sites 2011

What are social bookmarking sites? These are sites that allow users to post their favorite sites, using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users. Here are my picks for the top ten social bookkmarking sites on the Web – the sites that consistently deliver some of the best content you’ll want to share, discover, and store.

PR Description
8 Digg is social bookmarking and social networking gone a little crazy due to the fact that anyone can submit a Digg (site), and then anyone can comment on those same Diggs. For me the most interesting feature of Digg has to actually be the comments on the sites and stories, since the Digg community is not shy about letting folks know how they feel about a particular Digg. Primarily focussed on geeky, technology-type items.
7 del.icio.us is a social bookmarking site that has rapidly taken off even more in popularity since being purchased by Yahoo. Most recently, after being acquired by Yahoo in 2005, was sold off to YouTube founders Chad Hurley and Steve Chen, who plan to integrate it into a new, enigmatic start-up called Avos. I use del.icio.us probably the most out of all these top picks, particularly to post interesting sites that I’ve found around the Web. I also subscribe to quite a few del.icio.us tags, such as popular and reference, and I get all the sites tagged with these keywords in my RSS reader of choice, Bloglines.
8 Reddit is a social bookmarking Web site that works much like Furl and del.icio.us: you register a username and password, and then start submitting and sharing your bookmarks. Reddit is similar to del.icio.us in that users are encouraged to vote on the links and stories that they feel are deserving of being in the top dog spot: it’s kind of a popularity contest, so to speak.
8 The beauty of StumbleUpon, to my mind: you are able to take advantage of a vast network of dedicated Web searchers who are finding utterly brilliant sites and sharing them with you. I do have to warn you, though – StumbleUpon is an incredibly addicting way to search the Web. I found myself up till 1:30 AM one weekend, blearily clicking the Stumble! Button over and over again, because the quality of the sites are just so amazing; you just keep on coming across stuff that instantly merits a bookmark of your own.
8 Mixx offers up an eclectic mix of all sorts of bookmarkable content; anything from videos to news to popular stories can be found here. Just pick a category and you’ll be able to find lots of stuff that might merit a bookmark of your own. Mixx was recently acquired by UberMedia.
8 Summaries of stories and links to news articles are submitted by Slashdot’s own readers, and each story becomes the topic of a threaded discussion among users. Discussion is moderated by a user-based moderation system. Randomly selected moderators assign points of either -1 or +1 to each comment, based on whether the comment is perceived as either normal, offtopic, insightful, redundant, interesting, or troll (among others).
5 With Clipmarks, you can clip the best parts of web pages. Whether it’s a paragraph, sentence, image or video, you can capture just the pieces you want without having to bookmark the entire page.
8 At Newsvine, you can read stories from established media organizations like the Associated Press as well as individual contributors from all around the world. Placement of stories is determined by a multitude of factors including freshness, popularity, and reputation. Contribution is open to all, and editorial judgement is in the hands of the community.
7 Diigo is one of my newest favorite Web tools. Not only can you use Diigo to save your favorite Web bookmarks, yalso ou can use Diigo to put sticky notes on websites, highlight stuff you like, comment, and more.
6 Faves is a social bookmarking and networking software that installs a single browser button for users to “fave” a webpage, making a link to the page part of their Faves profile. Until October 2007, Faves was called Blue Dot.

Top Five Online Marketing New Year’s Resolutions for 2011

Top Five Online Marketing New Year's Resolutions for 2011As we prepare to move into 2011, it’s a great time to evaluate the past year and take a peek at the upcoming year. Many of us are creating laundry lists of decrees for the New Year – make sure you’re including some Internet marketing goals in your 2011 resolutions. While losing 20 pounds would impressive, we feel improving the return of your Internet marketing program by 20% deserves some consideration (disclaimer: we are a bit biased). Obviously, the specific items you choose to include are up to you, but we’ve listed a few suggestions based on conversations with clients and other marketers.

I Will Implement Cross-Channel Integration. If “cross-channel” isn’t part of your marketing vocabulary yet, take the time to look into it in 2011. Simply, we’re referring to a portfolio-based approach, where all marketing channels are examined side-by-side. I typically aggregate different Internet marketing channels into an aggregate report. This report can be used to make insightful decisions incorporating all aspects of the Internet marketing program. Cross-channel reporting (and subsequently decision-making) will help to ensure you’re allocating budget to the most effective/profitable channels. You can even take this one step further and integrate all your marketing channels into one comprehensive strategy (and report).

I Will Not Be Afraid of Social Media. While social media surpassed the label of “buzzword”, many companies have yet to develop a social media framework for their Internet marketing plan (or for their company in general). Social media is still a growing online branding opportunity as well as opportunity to interact with current and future customers. However, any social media effort or thoughts are going to fail unless you have a clear-cut strategy. In 2011, I recommend dedicating some time to social media. Here are some initial questions to ask yourself:

  • What goals can social media help me achieve?
  • How will I measure success in social media?
  • What message do I want to send using social media?
  • Which social media channels are well-suited to my product/service and goals?

I Will Have a Local Presence. Especially with recent enhancements to local results in Google, it will be more important to include a geographically-based strategy in your Internet marketing program. For example, if someone includes a city or location as part of their query, Google will serve a Places listing with businesses that match the user’s query in the specified area. If you have physical locations and are not taking advantage of Google Places listings, you’re missing the opportunity to be featured in some prime search real estate.

I Will Learn About and Test New Features. The search engines often release new features because they feel the features will enhance the user experience in some way. One example of this is the Google Places drop-down in PPC advertising (see example below), which provides a map of the closest location without having to click through to the Web site:

Other features recently released by Google include Contact Form Extensions (a contact form that drops down from your PPC ad), Product Listing Ads (which contain images and prices for items that match the search query), Broad Match Modifier match type and Automation Rules. The specific features you test and implement will vary depending on the nature of your business. As a standard rule, keep up to date on emerging search marketing technologies and test them regularly!

I Will Learn About Customer Lifetime Value. In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer. The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales. In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) is the net present value of the cash flows attributed to the relationship with a customer. The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales. Read this article on the lifetime value of a customer by Bob stovall, it specifically mentions Amazon’s strategic importance placed on customer lifetime value.

Final Thoughts

These ideas are merely the tip of the iceberg – I suspect we could (working together) develop a list of 365 different aspects to examine. Take some time to think about your Internet marketing program and determine how you’re going to invigorate your program this year.

What are you thinking about as we move into 2011?

Five Advanced Keyword Research Tools

(the following is a post by Elisa Gabbert)

Sometimes a basic, free keyword suggestion tool just isn’t enough. If you’re ready to move beyond the limited functionality of most online tools to do more in-depth keyword research for SEO and pay-per-click campaigns, here are five advanced keyword research tools well worth checking out.

SEM Rush

SEMRush: SEMRush is a competitive research tool that’s useful for both SEO and PPC keyword research and analysis. It has several pricing levels; most of the keyword information is available in the free version, but paid versions return more results. SEMRush offers several features that can help you determine the value and competitiveness of keywords:

  • Keyword Trends, Cost and Volume – SEM Rush scrapes data from Google to tell you the average and current monthly search volume of a keyword, whether the keyword is trending up or down in use, and how competitive it is.
  • Top Competitors for Your Keywords – You can view a list of the domains that rank for the same keywords as you, and you can also see how much overlap in keywords you have with a given domain.

This data is helpful for determining how you measure up to competitors for your top keywords. If you’re falling behind, you may need to drill down into your keywords and determine where you can increase relevance – potentially by expanding mid- and long-tail keywords. The downside is, all competitive tools have limited use, since what your competitors are doing isn’t necessarily going to work for you.Independent keyword research is crucial for gaining a competitive edge.

Compete

Compete: As the name suggests, Compete is another competitive intelligence tool. A Compete account allows you to compare traffic and engagement metrics for competitive sites as well as analyze competitors’ keyword strategies.

Analytics tools include:

  • Search Analytics: Find search referrals for a given site or category or enter a keyword to see which sites get traffic from it.
  • Referral Analytics: Enter a site or category to see which websites send traffic to it and get traffic from it.

Continue reading »

Top 10 Reasons to Blog

Blogging is becoming more and more popular everyday. Should you join the blogosphere? Take a look at this list to help you make your decision about blogging.

  1. To Express Your Thoughts and Opinions – You have something to say, and blogs provide a place to say it and be heard.
  2. To Market or Promote Something – Blogging is a great way to help market or promote yourself or your business, product or service.
  3. To Help People – Many blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose.
  4. To Establish Yourself as an Expert – Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.
  5. To Connect with People Like You – Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts.
  6. To Make a Difference – Many blogs are issue-based meaning the blogger is trying to provide information to sway people’s thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.
  7. To Stay Active or Knowledgeable in a Field or Topic – Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it’s a perfect way to help a blogger stay abreast of the events in a specific field or topic.
  8. To Stay Connected with Friends and Family – The world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family and friends to stay connected from different parts of the world by sharing stories, photos, videos and more.
  9. To Make Money – It’s important to point out that most bloggers don’t make a lot of money blogging, but the potential does exist to generate revenue from your blog with hard work and commitment. There are many bloggers who bring in big bucks. With patience and practice, you can make money through advertising and other income-generating activities on your blog.
  10. To Have Fun and Be Creative – Many people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog’s topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet. Plus, it’s better than driving used cars.

Have I convinced you yet? If not, download a presentation on blogging (PDF format) I found that will further delve into the immortal question: “To Blog or Not to Blog.”

-REF

Top 50 Social Media Sites

Here’s a list I recently came across of the top 50 Social Media sites:

  1. facebook.com
  2. youtube.com
  3. myspace.com
  4. twitter.com
  5. flickr.com
  6. photobucket.com
  7. linkedin.com
  8. digg.com
  9. ning.com
  10. yelp.com
  11. tagged.com
  12. squidoo.com
  13. scribd.com
  14. stumbleupon.com
  15. hi5.com
  16. bebo.com
  17. reddit.com
  18. myyearbook.com
  19. technorati.com
  20. kaboodle.com
  21. friendster.com
  22. flixster.com
  23. xanga.com
  24. epinions.com
  25. plaxo.com
  26. mybloglog.com
  27. yuku.com
  28. metafilter.com
  29. delicious.com
  30. care2.com
  31. getsatisfaction.com
  32. friendfeed.com
  33. clipmarks.com
  34. cafemom.com
  35. newsvine.com
  36. omgili.com
  37. gigya.com
  38. ballhype.com
  39. current.com
  40. revver.com
  41. ping.fm
  42. tribe.net
  43. magnify.net
  44. diigo.com
  45. dzone.com
  46. xing.com
  47. faves.com
  48. tweetdeck.com
  49. ecademy.com
  50. twine.com

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