Ferguson Consulting Group

What Is Content Curation?

Is Content Curation Auto Blogging? Well, sort of but not really. Let me give you a definition:

Content Curation – Content Curation is the act of discovering, gathering, and presenting the best possible content that surrounds a specific subject matter and posting it on your site along with your opinions…or a better description:

Curation is basically a content marketing tactic. Rather than adding to the mountains of “original” content being uploaded every minute to the web, the curator researches, gathers, and picks the best information around a specific topic and shares only the best with their readers or followers. A curator becomes a thought leader through commentary to provide context and meaning to the information they curate into a blog post or a share with their “real-time” audience on the social web.

Who users Content Curation?

Sites have been doing this since before content curation was even cool. If you look around you may not have noticed that this has been going on. Here are some examples:

• Social Bookmarking sites have been doing this all along. They set it up so users can share content and vote on it. This has allowed them to build huge authority with the search engines. This is the reason why internet marketers like us have been able to take advantage of their work for links, etc…
• Some internet news sites like the Huffington post. These sites gather internet content and sort through only the best.
• Copyblogger.com and sites similar – These sites link to the most relevant content for the specific topic.
• SEOMoz collects content about SEO from around the web.

I could go on but I think you’ve got the point. I also show you some of the sites that use it on the video so check it out there. Content curation is awesome and it can turn a no-name site into a trustworthy source for information on a topic and turn it into the most visited site for the topic rather quickly. You really need to be using Content curation as one of your strategies in some of your sites.

– Posted using BlogPress from my iPad

E-Business Consultant and Strategist specializing in Analytics, SEO, E-commerce, Product Management and Project Management. Focus industries include (but are not limited to): Financial Services, Automotive, Law Firms, Insurance, Debt/Loans, and Real Estate. Robert is adept in providing strategy, consulting and analytical services for companies who want to extend their business and succeed online.
R.E. Ferguson
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